LiftLab Analytics, Inc.

About

LiftLab is the Full-Funnel MMM and Incrementality Testing Platform that transforms every dollar of brand and performance spend into compounding economic value. PlatformSense updates the model every 24 hours with live ad platform signals, eliminating 90-day data lags and providing same-day budget insights. Geo experiments continuously calibrate response curves. The Long-Term Brand Effects module quantifies brand equity as a forward-looking P&L asset rather than a vanity metric. This closed loop across modeling, experimentation, and forecasting ensures every dollar spent on brand and performance delivers measurable economic value that your CFO can validate.